I think the point of this blog project is to provide some social commentary on the latent absurdity of many recent attempts at viral marketing. The idea of a corporation being my 'friend' through something like Twitter is a phenomenon that would be impossible to explain to people 50 years ago and, hopefully, 50 years in the future.
MySpace was about making new friends thru social networking. I say 'was' because almost nobody I know checks or updates their MySpace with any degree of regularity. For anyone other than the fledging rock bands and sexual predators that still feel at home on MySpace, social networking as a friend-making tool is an antiquated concept. Instead, thru Twitter and Facebook, people are mainly looking for new ways to connect with the people they already talk to--or at least graduated high school with. And that, I think, adds to the incongruity of a corporate entity as a social networking 'friend.' For the same reasons that I don't invite Toucan Sam to my birthday party, or watch the Super Bowl with the 'can you hear me now' guy, Twittering Meijer is somewhat ridiculous.
And that, three days in, is why I'm doing this. Well, that and the fact that I seem to have an inordinate amount of things to say to Meijer. In any event, I see this lasting another week-and-a-half, or so.
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